IndiaMART + MilixNow integration
Get every IndiaMART buy-lead in your CRM within seconds through IndiaMART Push API (webhook) - no copy-paste. Respond faster, assign automatically and track every enquiry to closure.
Connect IndiaMART in 4 easy steps
Open Integrations
In MilixNow, go to General Settings → Integrations and open IndiaMART.
Copy your address
Every source gets its own private Webhook URL. Copy the one on the IndiaMART card.
Hand it over
Follow the steps on the card: paste it into a webhook or Push API setting, into a connector such as Pabbly Connect, or send it to your account manager.
Go live
New leads arrive within seconds, tagged with the source and given to the person you picked.
Want help connecting IndiaMART?
Our team will set it up for you — free, on a quick call.
Your details are safe with us. No spam, ever.
What you get
Real-time sync
IndiaMART leads appear in your CRM within seconds.
Auto assignment
Rules route each lead to the right salesperson.
No duplicates
Repeat enquiries are merged into one lead.
Source ROI
See exactly how many deals IndiaMART brings.
How IndiaMART buy-leads reach your CRM
IndiaMART buy-leads are the ones that cost real money, and they are the ones most often lost. They arrive in the seller panel and in an email, three people see them, and nobody is sure who called. By the time somebody checks, the buyer has already spoken to the supplier who called first.
MilixNow gives every company one private webhook address. IndiaMART can push each new enquiry to it as it happens, either through the Push API setting in your seller panel or through a connector such as Pabbly Connect if your plan does not expose the setting directly. Ask your IndiaMART account manager to switch lead push on for your account.
From there the enquiry is a lead like any other: tagged as IndiaMART so you can prove what the subscription is worth, given to the person you picked, and ready for a follow-up reminder. The buyer’s product or requirement text comes across with it, so whoever calls already knows what was asked for.
What comes across from an enquiry
- Buyer name and mobile number
- Email where IndiaMART shares it
- Company or firm name, city, state and pincode
- The product or requirement the buyer enquired about
- The enquiry text itself, kept on the lead
IndiaMART integration FAQs
How long does it take to connect IndiaMART?
Copying the address takes a minute. Portals that switch on Push API through an account manager can take a day or two. Our support team can also help you on a quick call.
Are IndiaMART leads assigned automatically?
Yes. Pick the person who gets every IndiaMART lead, or let an automation rule hand them to your team by turns.
Is there an extra charge for integrations?
Integrations are included in your plan. Check the pricing page to see which integrations each plan includes.
What if the lead already exists?
If the mobile number, or the email when there is no number, is already a lead, the new enquiry is added to that lead's history instead of creating a second lead.
Does this need the paid IndiaMART plan?
Lead push through the Push API is an IndiaMART setting on your seller account, so what you can switch on depends on your IndiaMART plan, not on MilixNow. If it is not available to you, a connector such as Pabbly Connect can carry the same enquiries to your webhook address.
Can I see how many deals IndiaMART actually brought?
Yes. Every lead carries its source, so you can count IndiaMART leads, how many were contacted and how many were won, and compare that against what the subscription costs you.
The same buyer enquires twice. Do I get two leads?
No. If the mobile number, or the email when there is no number, already exists, the new enquiry is added to that lead’s history. One buyer, one lead, with every enquiry on it.
More integrations
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